Here's a great Q&A with Steve (publisher of Berrett-Koehler) on the same topic. In addition to some of the points I raised earlier, Steve adds that "Publishers are terrible communicators" and that "Authors’ books are orphaned when their principal contact persons leave the publishers."
Perhaps the most surprising reason is that "Publishers do little to market books:"
This is a universal complaint. Authors typically say that their publishers did almost nothing besides printing and warehousing their books. Some authors half-seriously put forward a conspiracy theory that their publishers are intentionally trying to keep their books hidden.
Read the rest of the article find out what makes Berrett-Koehler different.
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